Blog
Practical notes on attribution, Facebook and Instagram reporting, and how PostProof fits next to the tools you already use.
A freelance social media manager's guide to picking the right Facebook and Instagram metrics for client reports. Which numbers prove your value, and which are vanity that hurt your credibility.
Read article →How to price client reporting as a freelance social media manager: typical rates, how to add it to a retainer, and why most freelancers undercharge for the deliverable that protects their renewals.
Read article →A practical walkthrough for freelance social media managers: how to write a clear, defensible monthly client report for Facebook and Instagram without spending half a day on it.
Read article →Most client social media reports are too long, too vague, or both. Here is a tight 6-section template freelance social media managers can copy for Facebook and Instagram clients.
Read article →How PostProof compares to Meta Business Suite, spreadsheets, and enterprise analytics, and what to evaluate when you pick reporting software as a freelance social media manager.
Read article →Screenshots only go so far. Here is why separating your work from organic activity builds trust, and what belongs in a client-ready report.
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